As a small business owner, it’s of the utmost importance to make people aware of your company. And, the best way to spread the word about your business is by being active on social media and other places where they can communicate directly. Whether you want to share updates, promotions, events [...]
For most marketers, social media and content marketing are underperforming despite the hype. Here's a clear-eyed looked at how social and content efforts have gone awry. (In part 2 of this article, to be published tomorrow, I'll provide the solutions.)
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.