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Modern Marketer
Reaching Customers For Improved Profitability
Curated by The Fish Firm

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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | Modern Marketer | Scoop.it
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Using Social Media To Create Impact And Grow Your Business

Using Social Media To Create Impact And Grow Your Business | Modern Marketer | Scoop.it
For social entrepreneurs, creating the solution is just as important as growing the business and social media has become a vital part of our overall success--allowing us to support our social missions while also growing our bottom line. Here are fou...
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How to Increase Your Social Media Click-Through Rates

How to Increase Your Social Media Click-Through Rates | Modern Marketer | Scoop.it
Tips for including calls to action, landing page links and cohesive messaging to increase your click-through rate from social media.
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6 Backstage Social Media Platforms Every Marketer Should Be Using

6 Backstage Social Media Platforms Every Marketer Should Be Using | Modern Marketer | Scoop.it
By now, most marketers understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. If you’re like [...]
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Ted Rubin Talks Twitter, Brands and Social Media Marketing

Ted Rubin Talks Twitter, Brands and Social Media Marketing | Modern Marketer | Scoop.it
Social media whiz Ted Rubin says online marketing is taking a turn towards the personal.
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5 Guidelines for Social-Media Posts That Hit the Mark

5 Guidelines for Social-Media Posts That Hit the Mark | Modern Marketer | Scoop.it
The is no formula for posts that go viral but you can resonate with your audience consistently.
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Has Your Social Media Strategy Become Stale?

Has Your Social Media Strategy Become Stale? | Modern Marketer | Scoop.it
Make sure your social media strategy hasn’t gone stale. Ask yourself these questions
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US Social Commerce Statistics – Statistics and Trends [Infographic]

US Social Commerce Statistics – Statistics and Trends [Infographic] | Modern Marketer | Scoop.it
The influence of social media on our purchasing decisions is growing and according to latest infographic released by Invesp, US social commerce is estimated to reach 14 Billions by 2015 and will repr…
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5 Ways to Grow Your Twitter Reach

5 Ways to Grow Your Twitter Reach | Modern Marketer | Scoop.it
Discover how to increase your Twitter reach by cross-promoting your profile and campaigns, interacting with influencers and forming ally relationships.
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Questions To Ask About Your Biggest Marketing Technology Challenges

Questions To Ask About Your Biggest Marketing Technology Challenges | Modern Marketer | Scoop.it
As "Mad Men" give way to "Math Men" in the marketing world, here's how to cope and thrive.
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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

5 Marketing Lessons From the Fastest-Growing Businesses on Instagram | Modern Marketer | Scoop.it
Are you interested in using Instagram for your business? Here's how other businesses are using this cool visual platform.
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Make your small business marketing plan 'sizzle'

Make your small business marketing plan 'sizzle' | Modern Marketer | Scoop.it
For small businesses and restaurants, savvy marketing can make a major difference in overall performance, especially when it comes to promoting products and services to loyal and prospective customers.
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5 Social Media Marketing Tips To Boost Your Website Traffic

5 Social Media Marketing Tips To Boost Your Website Traffic | Modern Marketer | Scoop.it
Learn social media marketing strategies to effectively boost website traffic, for beginners to pros.
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Tooliers's curator insight, August 7, 9:26 AM

Thanks @Hootsuite

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10 Surprising Things You Should Know About Social Media (Infographic)

10 Surprising Things You Should Know About Social Media (Infographic) | Modern Marketer | Scoop.it
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
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Mr Tozzo's curator insight, August 27, 5:50 AM

10 Surprising Things You Should Know About Social Media (Infographic)

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URL Shorteners: The Unsung Hero Of Social Media Marketing

URL Shorteners: The Unsung Hero Of Social Media Marketing | Modern Marketer | Scoop.it
A URL shortener is a social media manager's unsung hero. Learn about 3 popular URL shorteners and why you should use them.
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wanderingsalsero's curator insight, August 28, 5:34 AM

I thought this was an interesting subject.  I have not, up to this point, ever felt the need for URL shorteners but I know they do have their uses.  It's often for privacy too, isn't it?

 

I remembered reading somewhere, perhaps in something internet marketing related, that URL shorteners hurt your on-page SEO.  So, I goggled it and found this brief article on SEO MOZ that says it does but only just an itty-bitty bit.

 

http://moz.com/community/q/does-bitly-hurt-your-seo

 

(P.S. I do blogging gigs)

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5 Things You Need To Execute Your B2B Social Media Strategy

5 Things You Need To Execute Your B2B Social Media Strategy | Modern Marketer | Scoop.it
How to build your B2B social media strategy with a solid set of rails and a reliable enterprise social media deployment tool as your engine.
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Should Your Small Business Manage Social Media In-House?

Should Your Small Business Manage Social Media In-House? | Modern Marketer | Scoop.it
It’s time to face facts: every business needs a social media presence. Your customers and prospects expect to find you on some social media platform. What is more, they expect you to provide valuab…
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5 tips on tweeting images to increase your impact

5 tips on tweeting images to increase your impact | Modern Marketer | Scoop.it
Did you know that tweets with images are ninety-four percent more likely to be retweeted?

Then what are you waiting for?
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malek's curator insight, August 20, 7:07 AM

Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets.

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Using Social Media Queues to Manage Your Marketing Posts

Using Social Media Queues to Manage Your Marketing Posts | Modern Marketer | Scoop.it
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How to Build a Social Media Following - 5 Ideas for Small Business

How to Build a Social Media Following - 5 Ideas for Small Business | Modern Marketer | Scoop.it
1. Follow to be followed: Once you have defined your ideal prospect persona, start looking for those people on social media. Use hashtags on Twitter and LinkedIn, look for boards on Pinterest ...
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12 Twitter Marketing Tips From the Pros

12 Twitter Marketing Tips From the Pros | Modern Marketer | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.
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5 Questions About Content Marketing Analytics

5 Questions About Content Marketing Analytics | Modern Marketer | Scoop.it
Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. The image above, courtesy of Captora, shows B2B (blue) a…
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Social Media Marketing Tips for Small Businesses

Social Media Marketing Tips for Small Businesses | Modern Marketer | Scoop.it
Small businesses tend to have trouble with traditional marketing. The reason? Money. Traditional marketing is expensive and small businesses have very limited b
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Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More | Modern Marketer | Scoop.it
Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.
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The 9P’s of Marketing- A Framework for the Social Media Era

The 9P’s of Marketing- A Framework for the Social Media Era | Modern Marketer | Scoop.it
For so many years those who have been engaged in the marketing profession have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in
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How to Rejuvenate a Brand through Social Media Marketing

How to Rejuvenate a Brand through Social Media Marketing | Modern Marketer | Scoop.it
How to Rejuvenate a Brand through Social Media Marketing:Business owners have begun to understand the potential of social media engagement for generating
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