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How to Develop Marketing Personas

How to Develop Marketing Personas | Modern Marketer | Scoop.it
It is a proven fact of life in marketing that your brand will be in a better position when you know more about who you’re talking to, and what they want.
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9 Sites That Measure Companies' Social Responsibility

9 Sites That Measure Companies' Social Responsibility | Modern Marketer | Scoop.it
Want to find out if the company you're buying from is socially responsible? Check out these apps and websites that will make your research easier.
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The Klout is Out! Klout Now Measures Your Influence on Facebook

The Klout is Out! Klout Now Measures Your Influence on Facebook | Modern Marketer | Scoop.it

Klout, highly visible on Twitter right now, has finally launched a version of its platform that determines your influence on Facebook . . .

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Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement

Business 101: Social Media Credibility – Why Retweets Equal Implied Endorsement | Modern Marketer | Scoop.it
Want to build your followers? Simple: share stuff worth retweeting. Nika Stewart on why a retweet is an implied endorsement and how to get more!
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Influence Marketing: Creating Maximum Reach with Social Media | Business 2 Community

Influence Marketing: Creating Maximum Reach with Social Media | Business 2 Community | Modern Marketer | Scoop.it
Marketers are always looking for the maximum reach. In Europe, even the most successful Social Media Campaign does not reach more than a few hundred (Influence Marketing: Creating Maximum Reach with Social Media
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