Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues.
Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be (RT @KimWosnick: 48 Ways To Measure Social Media Success
Before we go any further, let’s review why we need the social media return and ROI again.
You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers to land prospective clients and to retain current clients. The numbers are used in conjunction with social and web metrics to analyze and optimize current and future campaigns.
Last but not the least, a primary reason for using the return and the ROI is social media financial accountability.
Learn how to estimate your social media return and ROI with these examples based on return on sales, return on consumer insights and return on customer support....
Google Real-Time Reports Just like a cardiologist benefits from live heart monitoring over hourly tests, a website owner benefits from live metrics moni (Real Estate News: Google Analytics now offers live statistics – how to get early access...
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