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Transparency: The Key to Collecting and Using Customer Data

Transparency: The Key to Collecting and Using Customer Data | Modern Marketer | Scoop.it
So you have a cache of digital data about your customers and their habits -- how do you use it without alienating your audience?
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5 Ways To Turn Social Media Feedback Into Valuable Business Data

5 Ways To Turn Social Media Feedback Into Valuable Business Data | Modern Marketer | Scoop.it
Social networking sites are important tools for Internet marketers. These sites are a way for companies to connect with fans of their products and...
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4 Key Analytics Metrics That You’re Probably Underestimating

4 Key Analytics Metrics That You’re Probably Underestimating | Modern Marketer | Scoop.it
What are your site visitors trying to tell you? In this post, learn how to use analytics to uncover how and why visitors are interacting with your site.
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The 5 W's of Social Media and How They Benefit Your Business Intelligence | Your Social Move

The 5 W's of Social Media and How They Benefit Your Business Intelligence | Your Social Move | Modern Marketer | Scoop.it
The 5 w's of social media are vital to the social media culture you create, as well as your ability to engage and influence your audience.
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Social Media and Return on Investment: Some clarity.

Social Media and Return on Investment: Some clarity. | Modern Marketer | Scoop.it
If you are still having trouble explaining or understanding the intricacies of social media R.O.I., chances are that...
1. You are asking the wrong question.
Do you want to know what one of the w...
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3 accurate metrics for ROI on social media campaigns

3 accurate metrics for ROI on social media campaigns | Modern Marketer | Scoop.it
Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues.
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48 Ways To Measure Social Media Success | Business 2 Community

48 Ways To Measure Social Media Success | Business 2 Community | Modern Marketer | Scoop.it
Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be (RT @KimWosnick: 48 Ways To Measure Social Media Success
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How to Estimate Your Social Media Return on Investment | Social Media Examiner

How to Estimate Your Social Media Return on Investment | Social Media Examiner | Modern Marketer | Scoop.it

Before we go any further, let’s review why we need the social media return and ROI again.

You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers to land prospective clients and to retain current clients. The numbers are used in conjunction with social and web metrics to analyze and optimize current and future campaigns.

Last but not the least, a primary reason for using the return and the ROI is social media financial accountability.

 

Learn how to estimate your social media return and ROI with these examples based on return on sales, return on consumer insights and return on customer support....

[read full article http://j.mp/r5pYIM]


Via Giuseppe Mauriello
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Google Analytics now offers live statistics - how to get early access

Google Analytics now offers live statistics - how to get early access | Modern Marketer | Scoop.it
Google Real-Time Reports Just like a cardiologist benefits from live heart monitoring over hourly tests, a website owner benefits from live metrics moni (Real Estate News: Google Analytics now offers live statistics – how to get early access...
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