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Why the C-Suite Should Embrace Social Media | Sparksheet

Why the C-Suite Should Embrace Social Media | Sparksheet | Modern Marketer | Scoop.it
Most senior executives know their brands can’t afford to ignore the social web. But why are so many of these executives opting out of social themselves? Anita Windisman explains why there’s no such thing as being too busy for social media.
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Becoming a "Corporate Executive Tweeter" | Social Media Today

Becoming a "Corporate Executive Tweeter" | Social Media Today | Modern Marketer | Scoop.it
We don’t need to know what you had for breakfast
Or what you had for lunch. Or what you are up to right now. Or what song you added to your workout mix. To put things simply, don’t bore your followers with pointless details about your life. That isn’t what Twitter is for!
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Why Your CEO Should Be Active On Social Media [Study]

Why Your CEO Should Be Active On Social Media [Study] | Modern Marketer | Scoop.it
One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility.
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A CEO’s Guide To Social Media In 2012 | Fast Company

A CEO’s Guide To Social Media In 2012 | Fast Company | Modern Marketer | Scoop.it
Fast Company wants you to have your best year yet in 2012, click for more advice and tips on how to work smarter, manage your career, and lead a more meaningful life.
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Should CEOs Use Social Media?

Should CEOs Use Social Media? | Modern Marketer | Scoop.it
The Affirmative Position:Proponents of C-level social media participation believe the digital universe provides the CEO with the ultimate platform to evangelize the corporate brand, and to effectiv...
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How to Convince Upper Management to Embrace Social Media

How to Convince Upper Management to Embrace Social Media | Modern Marketer | Scoop.it
There are 101 reasons why the top dogs at your company might not want to jump on board the social media express.
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How Senior Leaders Can Harness Social Media for Their Companies | Social Media Today

How Senior Leaders Can Harness Social Media for Their Companies | Social Media Today | Modern Marketer | Scoop.it

Executives can even claim to know what makes social media so potent. Yet the vast majority of executives have no idea how to harness social media’s power.

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CEOs who know social media get more respect

CEOs who know social media get more respect | Modern Marketer | Scoop.it
The study by social media consulting firm BRANDfog found that 82 percent of respondents to a survey said they are more likely to trust a company if its CEO and leadership were engaged with social media.
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24 Tips to get the CEO & Corner Office to Say Yes to Social Media | Social Media Today

24 Tips to get the CEO & Corner Office to Say Yes to Social Media | Social Media Today | Modern Marketer | Scoop.it

Tips to get the CEO & Corner Office to Say Yes to Social Media! So your company is great offline, your clients love you. Your partners love you.

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Executives still don't know what the heck to do with social media - Techvibes.com

Executives still don't know what the heck to do with social media - Techvibes.com | Modern Marketer | Scoop.it
How does one harness social media? C-level executives still aren't sure.
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Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down - Knowledge@Wharton

Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down - Knowledge@Wharton | Modern Marketer | Scoop.it
Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down by Knowledge@Wharton, the online business journal of the Wharton School.
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