Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.
To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.
Most small businesses are still learning how to do social media right. If your business is still at this stage of adoption, you are missing out and your competition is getting the most of social media and and you are not.
Local small business marketing works great on social media platforms because of its ease of use. People are usually into the latest products or services, and it is easy for them to tell others about it.
Mobile - With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
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