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How much is twitter worth (to small businesses)?

How much is twitter worth (to small businesses)? | Modern Marketer | Scoop.it

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.


To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.


Via Guillaume Decugis
The Fish Firm's insight:

Great job on this infographic Scoop.it!

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Guillaume Decugis's curator insight, November 7, 2013 2:47 PM

With Twitter poised to have financial stability through its successful IPO, the landscape of online marketing is considerably changed for the long term. From a Google Search dominated world where keywords were the only way to be found, businesses of all size have now a lot more options - forcing even Google to change their search algorithms. 

Guillaume Decugis's curator insight, November 7, 2013 2:49 PM

According to small and mid-size businesses engaged in content curation: a lot!

Paul Squirrell's curator insight, November 8, 2013 3:56 AM

Twitter's IPO has caused much debate, but for advertisers and their agencies the company's future direction is important.  Despite it's healthly IPO share price, Twitter is yet to make a profit.  Like Facebook  the media all talk about the revenue potential which is likely to come from advertising, but unlike Facebook, I feel this is a platform less suited to commercial communications given that Twitter's virtual environment is far less rich and that it is more about the words (micro-blogs), than images.  

 

Of course, the wonderful thing about advertising is that, it normally finds a way through... so lets see.

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Twitter, Facebook, Pinterest – How Much Time Do We Spend On Social Media Sites? [INFOGRAPHIC] - AllTwitter

Twitter, Facebook, Pinterest – How Much Time Do We Spend On Social Media Sites? [INFOGRAPHIC] - AllTwitter | Modern Marketer | Scoop.it
Twitter, Facebook, Pinterest – How Much Time Do We Spend On Social Media Sites?
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Twitter Opens Self-Serve Ad Platform Widely to Small Businesses

Twitter Opens Self-Serve Ad Platform Widely to Small Businesses | Modern Marketer | Scoop.it
Twitter has opened its self-serve ad platform to 10,000 businesses.
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Pinterest Rivals Twitter in Referral Traffic #pinteresting | Social Media Today

Pinterest Rivals Twitter in Referral Traffic #pinteresting | Social Media Today | Modern Marketer | Scoop.it
To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is.
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7 Epic Uses of Twitter's New Embeddable Tweets Feature

7 Epic Uses of Twitter's New Embeddable Tweets Feature | Modern Marketer | Scoop.it
How to use Twitter's new embedded tweets feature in your marketing (“@HubSpot: Not just 7 regular uses... 7 EPIC uses of Twitter's new embeddable tweets feature. Check it!
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Twitter's best tweets of 2011 - Technology, Business - Independent.ie

Twitter's best tweets of 2011 - Technology, Business - Independent.ie | Modern Marketer | Scoop.it
Twitter has compiled its list of the best tweets of the year, from the first unwitting report of the attack on Osama bin Laden to the uncensored lipreading of football stars during matches.
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Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business

Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business | Modern Marketer | Scoop.it
Unofficial Guide to Twitter for business (Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business http://t.co/jNCaMHBf...)...
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17 Twitter Marketing Tips From the Pros

17 Twitter Marketing Tips From the Pros | Modern Marketer | Scoop.it
Are you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros.
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Twenty top Twitter tips | Marketing Donut

Twenty top Twitter tips | Marketing Donut | Modern Marketer | Scoop.it
Twenty ways to maximise your success on Twitter (Twenty top Twitter tips http://t.co/ilXlEVDl via @zite##...)...
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43% of Twitter Users Access Twitter From a Mobile Phone [Data]

43% of Twitter Users Access Twitter From a Mobile Phone [Data] | Modern Marketer | Scoop.it
The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down.
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Twitter Hits 500 Million Users at 3:45 pm on Feb 21, 2012

Twitter Hits 500 Million Users at 3:45 pm on Feb 21, 2012 | Modern Marketer | Scoop.it

Facebook is due to reach the highly coveted 1 billion user mark this summer, but have you heard about Twitter's mind blowing growth?

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Twitter is harder to resist than cigarettes and alcohol, study finds

Twitter is harder to resist than cigarettes and alcohol, study finds | Modern Marketer | Scoop.it
People are more likely to give in to urge to tweet or check email than other cravings, say US researchers...
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Infographic: Social Media Statistics For 2012

Infographic: Social Media Statistics For 2012 | Modern Marketer | Scoop.it
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012.
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55 Tips to Get Retweeted on Twitter | @socialmedia2day

55 Tips to Get Retweeted on Twitter | @socialmedia2day | Modern Marketer | Scoop.it
twitter retweet tips Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.
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The Best Time of Day to Tweet | Predictive Marketing

The Best Time of Day to Tweet | Predictive Marketing | Modern Marketer | Scoop.it
Twitter has become an increasingly popular and important tool for businesses to keep in touch with their customers. Twitter is a medium unlike any other.
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12 Simple Reasons To Use Twitter To Grow Your Business

12 Simple Reasons To Use Twitter To Grow Your Business | Modern Marketer | Scoop.it

“I just don’t get Twitter!”, “Why do I need to be there? “, and “Who really cares what you do?” in response to Twitter’s prompt “WHAT’S HAPPENING?”.

 

I hear these types of comments all the time and I totally get this! I was right there with you about eight months ago. I just didn’t get Twitter…it moved to fast for me and I didn’t understand how you could possibly benefit from it. I want to share you with you what I have learned in just 8 short months about how much Twitter can really impact your business.

 

The reality is that Twitter is a wild, wonderful mixture of news, people, connections, content, videos and images that are presented in real time within your niche, marketplace or industry. It is an incredible platform that breaks worldwide news, influences major brands and allows small businesses to project their personal brand just like the big guys...


Via Martin Gysler
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How Twitter is Empowering Businesses

How Twitter is Empowering Businesses | Modern Marketer | Scoop.it
How Twitter is Empowering Businesses » Social Media Examiner http://t.co/SUJRNPC2 via @smexaminer...
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