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Twenty top Twitter tips | Marketing Donut

Twenty top Twitter tips | Marketing Donut | Modern Marketer | Scoop.it
Twenty ways to maximise your success on Twitter (Twenty top Twitter tips http://t.co/ilXlEVDl via @zite##...)...
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Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down - Knowledge@Wharton

Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down - Knowledge@Wharton | Modern Marketer | Scoop.it
Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down by Knowledge@Wharton, the online business journal of the Wharton School.
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The 12-Step Social Media Program for Traditional Marketers

The 12-Step Social Media Program for Traditional Marketers | Modern Marketer | Scoop.it
ItAs marketers we have to keep in mind that our clients aren't knee deep in social media the way we are It's easy to forget that something that has b (The 12-Step Social Media Program
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101 Free and Inexpensive Marketing Ideas – 101 Free and Inexpensive Marketing Ideas | Marketing

101 Free and Inexpensive Marketing Ideas – 101 Free and Inexpensive Marketing Ideas | Marketing | Modern Marketer | Scoop.it
Finally! Marketing Ideas that won’t break the bank! Do you have BIG marketing ideas but a small marketing budget? Are you jaded with the thoughts that all marketing is expensive?
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Ten Ways for Small Businesses to Use LinkedIn

Ten Ways for Small Businesses to Use LinkedIn | Modern Marketer | Scoop.it
Ed. note: This is a guest post from Guy Kawasaki, co-founder at AllTop, syndicated from his web column on American Express’ OPEN Forum blog.
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The Klout is Out! Klout Now Measures Your Influence on Facebook

The Klout is Out! Klout Now Measures Your Influence on Facebook | Modern Marketer | Scoop.it

Klout, highly visible on Twitter right now, has finally launched a version of its platform that determines your influence on Facebook . . .

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How to Convince Upper Management to Embrace Social Media

How to Convince Upper Management to Embrace Social Media | Modern Marketer | Scoop.it
There are 101 reasons why the top dogs at your company might not want to jump on board the social media express.
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Social Media and Return on Investment: Some clarity.

Social Media and Return on Investment: Some clarity. | Modern Marketer | Scoop.it
If you are still having trouble explaining or understanding the intricacies of social media R.O.I., chances are that...
1. You are asking the wrong question.
Do you want to know what one of the w...
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Content is King, but Connecting is Key | Lawyerist

Content is King, but Connecting is Key | Lawyerist | Modern Marketer | Scoop.it

This is targeted at Law firms but is relevant to any business that makes money through exercising their expertise - which is probably all of you....

 

Publishing legal web content, while a critically important piece of an effective web strategy, will only take you so far. To be effective, it has to get shared.


Via Simply Friday
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Google knocks Facebook off the top spot - Top 20 brands in Social Media this week . . .

Google knocks Facebook off the top spot - Top 20 brands in Social Media this week . . . | Modern Marketer | Scoop.it
Google scores a win by taking the top spot on the Dachis Group's Social Business Index...
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The social media effect | Marketing Conversation

The social media effect | Marketing Conversation | Modern Marketer | Scoop.it
In light of the importance of content, I thought I'd share a fun infographic that Social Reflexion came up with about the different effects that social media (RT @chrisabraham: RT @marcon The social media effect
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12 Most Lame Excuses For Not Using Social Media |

12 Most Lame Excuses For Not Using Social Media | | Modern Marketer | Scoop.it
Miles Austin describes the 12 Most Lame Excuses For Not Using Social Media (12 Most Lame Excuses for Businesses Not Using Social Media. You're not making excuses, are you?
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How to Convince the Small Business Owner they Need a Social Media Strategy

How to Convince the Small Business Owner they Need a Social Media Strategy | Modern Marketer | Scoop.it
Yesterday was a big networking day for me.  I started my day early as a guest at a Business Breakfast Club meeting and I ended it late with another networking function of the Small Business Associ...
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How Twitter is Empowering Businesses

How Twitter is Empowering Businesses | Modern Marketer | Scoop.it
How Twitter is Empowering Businesses » Social Media Examiner http://t.co/SUJRNPC2 via @smexaminer...
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Your Klout Score: Why You Need to Care Now | Business 2 Community

Your Klout Score: Why You Need to Care Now | Business 2 Community | Modern Marketer | Scoop.it
Does Your Klout Score Determine Your Online Value? Get ready to hear a lot more about Klout in the next few months. What is Klout?
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How to Estimate Your Social Media Return on Investment | Social Media Examiner

How to Estimate Your Social Media Return on Investment | Social Media Examiner | Modern Marketer | Scoop.it

Before we go any further, let’s review why we need the social media return and ROI again.

You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers to land prospective clients and to retain current clients. The numbers are used in conjunction with social and web metrics to analyze and optimize current and future campaigns.

Last but not the least, a primary reason for using the return and the ROI is social media financial accountability.

 

Learn how to estimate your social media return and ROI with these examples based on return on sales, return on consumer insights and return on customer support....

[read full article http://j.mp/r5pYIM]


Via Giuseppe Mauriello
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What Role Will Mobile Play This Holiday Season? - eMarketer

What Role Will Mobile Play This Holiday Season? - eMarketer | Modern Marketer | Scoop.it
Smartphone and tablet owners plan holiday purchases on mobile devices. For the past few years, retailers have been fine-tuning their mobile offerings in advance of the holiday season.
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9 out of 10 employers check applicants’ social media activities - Holy Kaw!

9 out of 10 employers check applicants’ social media activities - Holy Kaw! | Modern Marketer | Scoop.it
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Remembering Steve Jobs through his own words - Holy Kaw!

Remembering Steve Jobs through his own words - Holy Kaw! | Modern Marketer | Scoop.it
RT @BullyStickGuy: RT @GuyKawasaki: Remembering Steve Jobs through his own words http://t.co/CoqpQ6Jd...
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The Ultimate Cheat Sheet for Mastering LinkedIn

The Ultimate Cheat Sheet for Mastering LinkedIn | Modern Marketer | Scoop.it

Linkedin is becoming a more important part of your business profile - particularly for B2B and professional realtionships.  Here's a listof actionable tips that can tweak your professional profile...


Via Simply Friday
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7 Lessons From Successful Companies on LinkedIn

7 Lessons From Successful Companies on LinkedIn | Modern Marketer | Scoop.it

Brands are beginning to establish best practices communicating with their customers and prospects on Facebook and Twitter.

 

But many companies large and small have yet to fully leverage the social network for professionals, LinkedIn. With over 120 million user accounts, LinkedIn has also become an essential social network for companies, especially those in B2B, to leverage in their communication plans. Success on LinkedIn isn’t just about individual efforts, it’s about team efforts.

 

Below, find seven companies large and small that have found success on LinkedIn. We’ve included some takeaways on what they do right and how you can emulate their success.


Via Robin Good, Simply Friday
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Seven Personality Traits of Top Salespeople

Seven Personality Traits of Top Salespeople | Modern Marketer | Scoop.it

Recruiting salespeople can be a hit or miss affair. This excellent article which identifies 7 personality traits found in a high percentage of top salespeople may help you to select the right person next time.


Via Daniel Watson
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Google Analytics now offers live statistics - how to get early access

Google Analytics now offers live statistics - how to get early access | Modern Marketer | Scoop.it
Google Real-Time Reports Just like a cardiologist benefits from live heart monitoring over hourly tests, a website owner benefits from live metrics moni (Real Estate News: Google Analytics now offers live statistics – how to get early access...
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