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How We Got Our Logo! | The Fish Firm

How We Got Our Logo! | The Fish Firm | Modern Marketer | Scoop.it

"When I was in school I would sign my name by writing out my first name and then by drawing a fish - that "fish" is now my logo... while chatting with my highschool friend just now on Facebook - she noticed it!

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Modern Marketer
Reaching Customers For Improved Profitability
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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | Modern Marketer | Scoop.it
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The Top 7 Social Media Marketing Trends Dominating 2014

The Top 7 Social Media Marketing Trends Dominating 2014 | Modern Marketer | Scoop.it
Would it surprise you to learn that some experts believe Google+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article, [...]
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How Social Media is Shifting From Marketing to Targeted Digital Advertising

How Social Media is Shifting From Marketing to Targeted Digital Advertising | Modern Marketer | Scoop.it
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The "pay to play" model is in full
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eduardo athayde's curator insight, November 23, 10:07 AM
Digital Dilemma: Is the Internet Killing (or Saving) the Planet?

With resource-saving notions like “the paperless office” and “telecommuting,” the digital age holds great environmental promise. But have digital technologies really helped to improve global sustainability? In the Worldwatch Institute’s State of the World 2014: Governing for Sustainability, Richard Worthington, professor of politics at Pomona College, posits that a dose of healthy skepticism regarding emerging digital systems may safeguard our environment and our democracy (bit.ly/SoW2014).

 

http://worldwatch.org/node/14486

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Overview of the 3 Great Social Media Management Tools

Overview of the 3 Great Social Media Management Tools | Modern Marketer | Scoop.it
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are usi…
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Modern Marketer | Scoop.it
Communication has been disrupted through social media but how has the health care industry faired? Dive into an analysis of 24 statistics on the subject.
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Modern Marketer | Scoop.it
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they're getting results with social media marketing today. Here's what they had to say. #1: Mine Twitter to Grow Your Audience While "if you…
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Crystal Noel Willingham's curator insight, November 21, 3:18 PM

Wow, this article is LOADED with great marketing tips. I'll book mark this one...!

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Why Marketers Struggle To Understand Analytics

Why Marketers Struggle To Understand Analytics | Modern Marketer | Scoop.it
I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts. I’ve learned that it doesn’t matter what industry I’m working [...]
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5 Ways To Use Social Media For Local Marketing

5 Ways To Use Social Media For Local Marketing | Modern Marketer | Scoop.it
If you run a local business focused predominately on customers in your local area, you may think that the global marketing capabilities of social media are
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Forging an Online Presence with Content Marketing and Social Media

Market your art business online with a WordPress Website, fresh content, social media and email. Doing all of these things will have it take off. If you are on…
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How Presentations Could Save Your Social Media Strategy

How Presentations Could Save Your Social Media Strategy | Modern Marketer | Scoop.it
Social Media - Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...
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Kimberley Tuapawa's curator insight, November 16, 8:46 PM

Makes sense of course, and limits the workload of recreation!

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How To Execute The 80/20 Of Your Social Media Marketing

How To Execute The 80/20 Of Your Social Media Marketing | Modern Marketer | Scoop.it
You’re going to thank me for this . . . . I’m going to show you how to exponentially multiply your visibility, leads, revenue and profit in your business using the Pareto principle: that 20% of y…
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3 Inbound Marketing Insights You Need to Know

3 Inbound Marketing Insights You Need to Know | Modern Marketer | Scoop.it
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
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Victor Juarez's curator insight, November 24, 6:30 PM

Tres interesantes recomendaciones sobre gestión de marketing en un entorno digital.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Modern Marketer | Scoop.it
Get 30 tips for creating and promoting engaging content on social media.
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How to Create a Successful Visual Social Media Marketing Campaign: Case Study

How to Create a Successful Visual Social Media Marketing Campaign: Case Study | Modern Marketer | Scoop.it
The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign.The social networks included in the marketing campaign included Facebook, Twitter, Storify and Pinterest. The campaign was designed to draw in fans by asking various questions about the songs the band has released. The fans were asked to design visual representations or texts interpreting various titles.
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How To Create A Social Media Marketing Plan In 6 Steps

How To Create A Social Media Marketing Plan In 6 Steps | Modern Marketer | Scoop.it
Creating your social media marketing plan shouldn't be that hard. Here's a 6-step guide on how to create a social media marketing plan.
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Small Businesses Step Up Holiday Social Media Game

Small Businesses Step Up Holiday Social Media Game | Modern Marketer | Scoop.it

Monif Clarke didn't have a social media strategy for her women's clothing company until this year, when she hired a consultant to help her build one.

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Kimberley Tuapawa's curator insight, November 21, 10:04 PM

Very good article, especially for startups engaging with social media!

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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | Modern Marketer | Scoop.it
While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions. In the
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Crystal Noel Willingham's curator insight, November 21, 3:23 PM

My take on this article is that the 3 ways to succeed are timeless - know the audience, engage with them and offer excellent customer service.

Ryan Hudspeth's curator insight, November 23, 9:15 PM

This article highlights a few issues companies encounter when trying to implement social media marketing. The first is buyers and buyer influencer mapping. Companies need to understand who their customers are and what influences them in order to provide information that’s more relevant and useful to buyers. The second is community building versus distribution of content. Distributing brand content through social channels needs to include useful information (not just promotional), content packaged in an entertaining way, and done is moderation. In order to attract and engage a community, the brand can’t share information only about itself. The third is to improve social user experience. The experience of social content discovery, consumption and sharing should be easy, enjoyable and satisfying for the community.  Businesses can use social media to share and build a community, and eventually make social sales or social commerce. When brands can focus more on creating meaningful and relevant experiences for buyers and those who influence buyers, their social media efforts will be more effective. 

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6 Tips for Using Social Media for Small Businesses

6 Tips for Using Social Media for Small Businesses | Modern Marketer | Scoop.it
Most small business owners have to spend most of their day on their business. There are some small businesses out there that still need a good explanation of social media, why it benefits their busin…
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How Your Business Can Make The Most of Social Media this Holiday Season

How Your Business Can Make The Most of Social Media this Holiday Season | Modern Marketer | Scoop.it
The holiday season is a great marketing opportunity for businesses. This article works you through how to make the most of social media this holiday season.
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22 Social Media Facts and Statistics You Should Know in 2014

22 Social Media Facts and Statistics You Should Know in 2014 | Modern Marketer | Scoop.it
There was a tipping point last year. It has implications for publishing and marketing. Here are some social media facts and statistics to kick off 2014
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Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC]

Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC] | Modern Marketer | Scoop.it
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?
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How to devise a festive social media marketing strategy

How to devise a festive social media marketing strategy | Modern Marketer | Scoop.it
When Christmas is just around the corner, setting up a specialised social media strategy could help to win big returns over the festive season
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Alexander Tate's curator insight, November 17, 12:21 PM

This article was interesting in that it emphasized differentiation in holiday marketing than traditional marketing. The emphasis on diverse methods of attacking campaigns on different forms of social media. I think holiday marketing is a very key into tapping certain emotions of people that may be different for marketers to approach. 

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Social Media Stats

Social Media Stats | Modern Marketer | Scoop.it
Whatever form of marketing you use, you should always know who your audience is and where they hang out, online or offline.

It's a theme that's repeated throughout many of the articles you'll read on this site, and if we ever met in person it will come up in conversations. Half you...
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