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How We Got Our Logo! | The Fish Firm

How We Got Our Logo! | The Fish Firm | Modern Marketer | Scoop.it

"When I was in school I would sign my name by writing out my first name and then by drawing a fish - that "fish" is now my logo... while chatting with my highschool friend just now on Facebook - she noticed it!

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Modern Marketer
Reaching Customers For Improved Profitability
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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | Modern Marketer | Scoop.it
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Small Businesses Step Up Holiday Social Media Game

Small Businesses Step Up Holiday Social Media Game | Modern Marketer | Scoop.it

Monif Clarke didn't have a social media strategy for her women's clothing company until this year, when she hired a consultant to help her build one.

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Kimberley Tuapawa's curator insight, November 21, 10:04 PM

Very good article, especially for startups engaging with social media!

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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | Modern Marketer | Scoop.it
While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions. In the
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Crystal Noel Willingham's curator insight, November 21, 3:23 PM

My take on this article is that the 3 ways to succeed are timeless - know the audience, engage with them and offer excellent customer service.

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6 Tips for Using Social Media for Small Businesses

6 Tips for Using Social Media for Small Businesses | Modern Marketer | Scoop.it
Most small business owners have to spend most of their day on their business. There are some small businesses out there that still need a good explanation of social media, why it benefits their busin…
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How Your Business Can Make The Most of Social Media this Holiday Season

How Your Business Can Make The Most of Social Media this Holiday Season | Modern Marketer | Scoop.it
The holiday season is a great marketing opportunity for businesses. This article works you through how to make the most of social media this holiday season.
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22 Social Media Facts and Statistics You Should Know in 2014

22 Social Media Facts and Statistics You Should Know in 2014 | Modern Marketer | Scoop.it
There was a tipping point last year. It has implications for publishing and marketing. Here are some social media facts and statistics to kick off 2014
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Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC]

Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC] | Modern Marketer | Scoop.it
Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?
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How to devise a festive social media marketing strategy

How to devise a festive social media marketing strategy | Modern Marketer | Scoop.it
When Christmas is just around the corner, setting up a specialised social media strategy could help to win big returns over the festive season
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Alexander Tate's curator insight, November 17, 12:21 PM

This article was interesting in that it emphasized differentiation in holiday marketing than traditional marketing. The emphasis on diverse methods of attacking campaigns on different forms of social media. I think holiday marketing is a very key into tapping certain emotions of people that may be different for marketers to approach. 

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Social Media Stats

Social Media Stats | Modern Marketer | Scoop.it
Whatever form of marketing you use, you should always know who your audience is and where they hang out, online or offline.

It's a theme that's repeated throughout many of the articles you'll read on this site, and if we ever met in person it will come up in conversations. Half you...
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10 Data-Driven Steps To Dominate LinkedIn Publishing

10 Data-Driven Steps To Dominate LinkedIn Publishing | Modern Marketer | Scoop.it
The problem with a lot of stats that come out on social media (and anything really) is that they don’t always provide you with insight that’s immediately actionable. OkDork and Search Wilderness analyzed 3,000 of the most successful LinkedIn Publishing posts that provided extremely powerful data that can help you dramatically increase the results of...
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12 Habits of Successful Marketing Executives

12 Habits of Successful Marketing Executives | Modern Marketer | Scoop.it
Too many chief marketing officers don't live up their lofty title. Here's what the best CMOs do.
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BSN's curator insight, November 12, 7:10 AM

12 Habits of Successful Marketing Executives. 

#marketing #business

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What Social Media Can Do for Your Business Today

What Social Media Can Do for Your Business Today | Modern Marketer | Scoop.it
Social media has gone beyond social interaction and has now become an easy way of sharing content.
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How Social Media is Shifting From Marketing to Targeted Digital Advertising

How Social Media is Shifting From Marketing to Targeted Digital Advertising | Modern Marketer | Scoop.it
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The "pay to play" model is in full
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Overview of the 3 Great Social Media Management Tools

Overview of the 3 Great Social Media Management Tools | Modern Marketer | Scoop.it
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are usi…
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Modern Marketer | Scoop.it
Communication has been disrupted through social media but how has the health care industry faired? Dive into an analysis of 24 statistics on the subject.
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Modern Marketer | Scoop.it
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they're getting results with social media marketing today. Here's what they had to say. #1: Mine Twitter to Grow Your Audience While "if you…
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Crystal Noel Willingham's curator insight, November 21, 3:18 PM

Wow, this article is LOADED with great marketing tips. I'll book mark this one...!

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Why Marketers Struggle To Understand Analytics

Why Marketers Struggle To Understand Analytics | Modern Marketer | Scoop.it
I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts. I’ve learned that it doesn’t matter what industry I’m working [...]
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5 Ways To Use Social Media For Local Marketing

5 Ways To Use Social Media For Local Marketing | Modern Marketer | Scoop.it
If you run a local business focused predominately on customers in your local area, you may think that the global marketing capabilities of social media are
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Forging an Online Presence with Content Marketing and Social Media

Market your art business online with a WordPress Website, fresh content, social media and email. Doing all of these things will have it take off. If you are on…
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How Presentations Could Save Your Social Media Strategy

How Presentations Could Save Your Social Media Strategy | Modern Marketer | Scoop.it
Social Media - Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...
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Kimberley Tuapawa's curator insight, November 16, 8:46 PM

Makes sense of course, and limits the workload of recreation!

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How To Execute The 80/20 Of Your Social Media Marketing

How To Execute The 80/20 Of Your Social Media Marketing | Modern Marketer | Scoop.it
You’re going to thank me for this . . . . I’m going to show you how to exponentially multiply your visibility, leads, revenue and profit in your business using the Pareto principle: that 20% of y…
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How Social Media Supports Small Business

How Social Media Supports Small Business | Modern Marketer | Scoop.it
How Social Media Supports Small Business:There are several small business owners looking for ways to expand their online presence. First of all
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9 Social Media Tools to Save You Tons of Time

9 Social Media Tools to Save You Tons of Time | Modern Marketer | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners : There’s no doubt that social media is one of the most effective ways to forge relationships online. However as most of us have probably ex[..]
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