My doctoral research into social media has thrown many curve balls. The predominant focus of these issues have been definitional problems with the interlinked terms (love them or hate them) of Web 2.0, social media and user generated...
While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit websites – a few of which aren’t positives. Here are three common nonprofit website mistakes and how to avoid them.
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?
Ever since social media took off, businesses have jumped on the bandwagon to tap the online market. Social media marketing is now a fixture in any online marketing strategy. Originally, it was all about SEO, now it’s about content. Many businesses have learned the value of social media, but not all of them are using it the right way.
Quenching Google's informational thirst will pay off for your business Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here's what Google has changed and what those changes mean from a social marketer's point of view.