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Unlocking Social Media for P.R. | Lofton Advertising

Unlocking Social Media for P.R. | Lofton Advertising | Modern Marketer | Scoop.it

We just finished reading PR Newswire’s latest ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries. The result is an excellent resource for any marketers looking to jump in (at last) to the social media pool.

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Modern Marketer
Reaching Customers For Improved Profitability
Curated by The Fish Firm

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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | Modern Marketer | Scoop.it
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Things Business must avoid doing when Marketing on Twitter.

Things Business must avoid doing when Marketing on Twitter. | Modern Marketer | Scoop.it
Below are a few common mistakes Business do when trying to market/brand them self on Twitter.
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RingCentral's curator insight, July 16, 6:15 PM

#twitter #marketing #business

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Words That Drive Social Media Shares [INFOGRAPHIC]

Words That Drive Social Media Shares [INFOGRAPHIC] | Modern Marketer | Scoop.it
Choosing between words might seem arbitrary at times -- but they're more important than you think for driving social media shares.
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The Best Social Media Platforms for Your Business

The Best Social Media Platforms for Your Business | Modern Marketer | Scoop.it
Maintaining multiple social media networks is a lot of work, especially for companies without a dedicated social media manager.
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Social Media Marketing: What is Brand Recall? Definition and Meaning

Social Media Marketing: What is Brand Recall? Definition and Meaning | Modern Marketer | Scoop.it
Social Media Marketing: What is Brand Recall? Definition and Meaning:Brand Awareness is “A qualitative measure of how well a brand name is connected with
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How to Measure Social Media Success for Your Small Business

How to Measure Social Media Success for Your Small Business | Modern Marketer | Scoop.it
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate bus…
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30 interesting statistics about social media

30 interesting statistics about social media | Modern Marketer | Scoop.it
Guest blog post by Carla Gentry (@data_nerd), initially posted here.
Below are 30 of the top stats that can help you either sell social media to the higher ups…
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RingCentral's curator insight, July 9, 5:55 PM

#socialmedia #statistics

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Small Businesses and Social Media: Where Does Your Business Fit In?

Small Businesses and Social Media: Where Does Your Business Fit In? | Modern Marketer | Scoop.it

Social media is not something you can ignore in today’s digital world. It was looked upon with suspicion until a few years ago. Big companies tapped the potential and achieved huge success through social media. There are numerous testimonies and case studies to go through and learn from. But where does your business fit in? You are a small business owner and do not have the kind of budget the big daddies do. This article reveals some secrets about social media marketing and whether small and medium sized businesses can benefit through it. - See more at: http://www.profitgroove.com/small-businesses-and-social-media-where-does-your-business-fit-in/#sthash.CHNvCW11.dpuf

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Informing Ourselves: The 2014 Social Media Marketing Report

Informing Ourselves: The 2014 Social Media Marketing Report | Modern Marketer | Scoop.it
Your description
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Emmanuel 'Manny' Gigante's curator insight, July 3, 1:17 AM

hmmm   you can talk yourself into anything.......

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2014 is the Year of the Social Small Business [INFOGRAPHIC]

2014 is the Year of the Social Small Business [INFOGRAPHIC] | Modern Marketer | Scoop.it
Becoming a social small business is necessary not just for growth but for survival in today's increasingly social- and mobile- business world.
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4 Ways to Kickstart Your Local Business Marketing Strategy Today!

4 Ways to Kickstart Your Local Business Marketing Strategy Today! | Modern Marketer | Scoop.it
Are you ready to kick your local business marketing up a notch to bring more customers through your doors? Excellent! Below we share four tips for helping you build brand awareness and increase your sales. 1. Invest in Your Website Example of a nice restaurant website complete with directions, contact info and menus. Click image…
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Michael John Freestone's curator insight, July 5, 6:42 AM

I suggest joining marketing profs today. (www.marketingprofs.com)  No, I dont get any commission on this statement  - I am just thankful to them for all the information I have access to. Get a complementary marketing guide that is a marketing profs classic: Click on the following download link:   http://www.mjfgroup.biz/Literature/MarketingStrategyGuide.pdf

 

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10 Content Marketing Statistics That Will Blow Your Mind!

10 Content Marketing Statistics That Will Blow Your Mind! | Modern Marketer | Scoop.it
10 content marketing stats that all marketers should keep in mind when developing their next campaign.
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LocalMark's curator insight, June 26, 9:54 AM

"90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them."

RingCentral's curator insight, June 26, 4:12 PM

#content #marketing

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Does Social Media Marketing Work?

Does Social Media Marketing Work? | Modern Marketer | Scoop.it
Ah, yes. One of the most common questions I get from Small Business Owners nearly every single day. "I know what it is, but does social media marketing work? And how can it help me grow my business?" These are critical questions to ask and I'm glad you're asking because knowing the answer could be the difference between your business growing or your business dying. So let's dive in and get you an answer!
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malek's comment, June 25, 10:01 AM
I like rhetoric questions from smart people
RingCentral's curator insight, June 26, 4:12 PM

#socialmedia #marketing

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Social Media ‘Rules of Thumb’

Social Media ‘Rules of Thumb’ | Modern Marketer | Scoop.it
Every business, whatever the sector, and whether commercial or not-for-profit, needs to be noticed and needs to attract customers (or in the charity sector, donors). For the past few years social med…
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Social media continual growth stats for June

Social media continual growth stats for June | Modern Marketer | Scoop.it
Social media continual growth stats are always on the rise, and it will be rather interesting to see the difference between June and July’s statistics. However, today we will look at the social med...
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Elsy Herrera's curator insight, July 18, 12:05 AM

Cada vez mas la información se mueve a través de los Medios Sociales , las personas estamos siendo voceros  y referentes de opiniones. 

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The 15 Best Social Media Marketing Tips from the Inbound.org AMAs

The 15 Best Social Media Marketing Tips from the Inbound.org AMAs | Modern Marketer | Scoop.it
We've rounded up the top social media marketing wisdom shared by expert marketers on Inbound.org.
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4 Tools That Improve Your Social Media Analytics

4 Tools That Improve Your Social Media Analytics | Modern Marketer | Scoop.it
Here are 4 easy-to-use social media analytics tools that deliver clear insights about your business’s social media activity.
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10 Steps To Creating a Social Media Crisis Strategy

Do you have an online strategy in place if your business comes under fire? Would you know how to defend your company’s reputation online, making use of Social …
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Art Jones's curator insight, July 7, 7:51 PM

Advice for all brands (individuals & businesses)

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Best Social Media Sites for Small Business

Best Social Media Sites for Small Business | Modern Marketer | Scoop.it
<<<=== Start & Share Over Here =) I have previously discussed how small businesses can use social media.  In those discussions I strongly emphasized that you should be on these sites to grow your customer base through engagement.  I have now compiled a list of the best …
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RingCentral's curator insight, July 9, 5:55 PM

#socialmedia #smallbusiness

Bill Brown's curator insight, July 15, 12:07 PM

Social media, indeed any communications tools have to be congruent with your product or service

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Improve customer experience with social media in 6 steps

Improve customer experience with social media in 6 steps | Modern Marketer | Scoop.it
Customer experience happens every time a customer touches an organization.
Social media changed customer contact for a lot for organizations. The customer is very active on social media and expects
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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | Modern Marketer | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential
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Terry Corby's curator insight, July 4, 3:50 AM

some good basics tips to help you build your brand

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Are Small Businesses Evolving In Their Use Of Social Media?

Are Small Businesses Evolving In Their Use Of Social Media? | Modern Marketer | Scoop.it
One of the biggest questions in social media marketing for small businesses is “How do we succeed at social media?” something I’ve noticed in the last year or so is that there has been an interesting
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Six Ways to Supercharge your Contests with Social Media

Six Ways to Supercharge your Contests with Social Media | Modern Marketer | Scoop.it
Social media contests: Discover how Intuit QuickBooks used social media to supercharge their contest, promoting their mission and vision to their audience.
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26 content ideas for social media

26 content ideas for social media | Modern Marketer | Scoop.it
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
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Marketing Statistics 2014

Marketing Statistics 2014 | Modern Marketer | Scoop.it
Fact: We’re addicted to statistics over here at Rocket Post. Is your seat belt on? Here are 33 more (plus an extra 1) marketing facts. (Did you miss the p
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11 Easy Social Media Tips and Tricks

11 Easy Social Media Tips and Tricks | Modern Marketer | Scoop.it
11 Easy Social Media Tips and Tricks By Chris Abraham This week I am going to just take it back to basics.Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, fruitful, and maybe a little less intimidating. …
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