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Unlocking Social Media for P.R. | Lofton Advertising

Unlocking Social Media for P.R. | Lofton Advertising | Modern Marketer | Scoop.it

We just finished reading PR Newswire’s latest ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries. The result is an excellent resource for any marketers looking to jump in (at last) to the social media pool.

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Reaching Customers For Improved Profitability
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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | Modern Marketer | Scoop.it
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Small Business (sites) - Big Problems : Infographic

Small Business (sites) - Big Problems : Infographic | Modern Marketer | Scoop.it
Running a Small Business is no small feat. Managing your business website and social media profiles take time --- most small business don't have that. We can help!
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dan's curator insight, April 21, 3:13 PM

Small sites with big problems!

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7 Common Hashtag Mistakes To Avoid

7 Common Hashtag Mistakes To Avoid | Modern Marketer | Scoop.it
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3 Money-Saving Marketing Tips for Small Businesses

3 Money-Saving Marketing Tips for Small Businesses | Modern Marketer | Scoop.it
When your business is just starting out, it can be difficult to know where to focus your resources, especially if you don't have a lot of them.
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Instagram for Small Businesses

Instagram for Small Businesses | Modern Marketer | Scoop.it
Tips to turn you into a small business Instagram marketing guru.
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A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy

A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy | Modern Marketer | Scoop.it
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
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7 Ways To Increase Traffic On Social Media For Your Small Business

7 Ways To Increase Traffic On Social Media For Your Small Business | Modern Marketer | Scoop.it
Wish your small business had more online engagement? Here are 7 simple tips to help you achieve that today!
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Kicking Goliath's Ass: 8 things enterprises can learn from small business on social media

Kicking Goliath's Ass: 8 things enterprises can learn from small business on social media | Modern Marketer | Scoop.it
CMOs of the world, we salute you! Of all the
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New Research, Comparing Social Network Trends for 2014

New Research, Comparing Social Network Trends for 2014 | Modern Marketer | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Modern Marketer | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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Jodi Dichter Kaplan's curator insight, April 4, 10:04 AM

We want to collaborate with you on your strategy.  Peak Reputation offers a free strategy session - book yours today.

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3 Social Media Insights Every Publisher Needs To Know

3 Social Media Insights Every Publisher Needs To Know | Modern Marketer | Scoop.it
Here are three social media insights you really need to know when it comes to driving traffic to your site.
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Five Creative Ways to Use Social Media

Five Creative Ways to Use Social Media | Modern Marketer | Scoop.it
More than a Marketing Tool Social media is more than just a marketing tool for your business. It helps us promote our products and services. As small business owners, social media is more than having…
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The Social Media Automation Strategy Every Marketer Needs

The Social Media Automation Strategy Every Marketer Needs | Modern Marketer | Scoop.it
A complete guide to how to be more efficient with your social media automation without sacrificing engagement with your audience.
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1,000,000 people and businesses are now using @Scoopit!

1,000,000 people and businesses are now using @Scoopit! | Modern Marketer | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
The Fish Firm's insight:

Congratulations Scoop.it!!!

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7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] | Modern Marketer | Scoop.it
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]
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Emmanuel Gigante's curator insight, April 16, 11:17 AM

funny how we forget the #relationship  on Social

Roberta Budvietas's curator insight, April 16, 3:48 PM

Interesting but I wonder if it is true

 

Thérèse SCHUBETZER - HEMERY's curator insight, April 17, 2:25 AM

Plus qu'un métier, une attitude

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Cool Social Media Stats and Facts for 2014

Cool Social Media Stats and Facts for 2014 | Modern Marketer | Scoop.it
With over 2.7 Billion Internet users, the online environment is quickly becoming more and more expansive as the general public uses search engines, email platforms, and social media sites to intera...
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How to Use Hashtags to Increase Your Social Media Presence

How to Use Hashtags to Increase Your Social Media Presence | Modern Marketer | Scoop.it
Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.
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Ariane Faure rédac web's curator insight, April 17, 4:00 AM

Le B.a.B.a du hashtag !

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@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits

@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits | Modern Marketer | Scoop.it

We are all starting to understand the importance of social sharing.


Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com
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Michelle Gilstrap's curator insight, April 11, 1:19 PM

I started using Scoop.it a while back and this illustrates the power of Scoop.it!

Luigi Cappel's curator insight, April 11, 2:58 PM

As Seth Godin says in his excellent book Linchpin. If you share, everyone is better off, including yourself.

Emmanuel Gigante's curator insight, April 15, 2:31 PM

#grew myaudience   :)
)

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4 ways to integrate video into your marketing on the cheap

4 ways to integrate video into your marketing on the cheap | Modern Marketer | Scoop.it
Video is the next big thing in marketing––and pretty much every other business field. If your budget is too small to hire a production company, or if you're struggling to figure out how to incorpor...
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The People's Guide to Small Business Social Media Mastery

The People's Guide to Small Business Social Media Mastery | Modern Marketer | Scoop.it
Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales
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5 Steps to Use Social Media Effectively for Business Development

5 Steps to Use Social Media Effectively for Business Development | Modern Marketer | Scoop.it
One of the best reasons for attorneys to use social media is that it is a very cost effective business development tool. Here are 5 steps you can take to harness the effectiveness of social media for your law firm marketing efforts:
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How to Network With LinkedIn Groups

How to Network With LinkedIn Groups | Modern Marketer | Scoop.it
Follow these 5 best practices for participating in LinkedIn Groups to ensure that you successfully engage with other group members.
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The Top 8 Social Networks For Business

The Top 8 Social Networks For Business | Modern Marketer | Scoop.it
Recently, Adobe's CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluate
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Joe Stafura's curator insight, April 4, 10:44 AM

Nice heat map of functionality as the differences of social networks become clear, the ease of access is being challenged by the diversity of locations being frequented by various groups, all with different expectation. 

celeste howe's curator insight, April 5, 1:46 AM

Think of Twitter as a launch pad for your customers to get to where you want them to go...

Dawn Abraham ✰'s curator insight, April 5, 7:31 PM

Thanks for the great info. Scooped it. XOXO

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There is No One-Size-Fits All Content Marketing Approach

There is No One-Size-Fits All Content Marketing Approach | Modern Marketer | Scoop.it
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process shows us that while there is no one-size-fits all approach in content marketing, there is a unique approach that your brand needs to find to reach consumers.
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How to Use Facebook Insights to Win Business?

How to Use Facebook Insights to Win Business? | Modern Marketer | Scoop.it
A social media manager needs to be a numbers person too! You know why, right...? Here are the basics about how to use Facebook Insights.
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Modern Marketer | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...
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Steve Baker's curator insight, March 31, 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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