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Unlocking Social Media for P.R. | Lofton Advertising

Unlocking Social Media for P.R. | Lofton Advertising | Modern Marketer | Scoop.it

We just finished reading PR Newswire’s latest ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries. The result is an excellent resource for any marketers looking to jump in (at last) to the social media pool.

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Modern Marketer
Reaching Customers For Improved Profitability
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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | Modern Marketer | Scoop.it
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6 limitations of social media data

6 limitations of social media data | Modern Marketer | Scoop.it
Social media is a rich source of data for driving marketing campaigns. What are the limitations of such data?
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11 Steps To Building Your Social Media On A Solid Foundation

11 Steps To Building Your Social Media On A Solid Foundation | Modern Marketer | Scoop.it
Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a sla…
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Why Social Media Marketing Represents the New Face of PR

Why Social Media Marketing Represents the New Face of PR | Modern Marketer | Scoop.it
Google’s approach towards updating its algorithms has become increasingly aggressive in recent times, as the brand have introduced a higher volume of radical changes that target spam-laden websites…
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Maximize Your Presence With Social Media Marketing

Maximize Your Presence With Social Media Marketing | Modern Marketer | Scoop.it
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5 Keys to Developing a Killer Social Media Brand

5 Keys to Developing a Killer Social Media Brand | Modern Marketer | Scoop.it
If you want to truly create a social media brand and business that stands out you need to know not just how to reach your audience, but what they want to talk about, what content they are interested and develop a plan that you can roll out to connect with them. Here are a few key steps to follow when developing your social media brand.
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How to Optimize Your Content for the Top 5 Social Networks

How to Optimize Your Content for the Top 5 Social Networks | Modern Marketer | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
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Twitter and Content for Reliable Social Media Traffic

Twitter and Content for Reliable Social Media Traffic | Modern Marketer | Scoop.it
by Jonathan Gebauer
Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a...
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Using Social Media To Create Impact And Grow Your Business

Using Social Media To Create Impact And Grow Your Business | Modern Marketer | Scoop.it
For social entrepreneurs, creating the solution is just as important as growing the business and social media has become a vital part of our overall success--allowing us to support our social missions while also growing our bottom line. Here are fou...
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How to Increase Your Social Media Click-Through Rates

How to Increase Your Social Media Click-Through Rates | Modern Marketer | Scoop.it
Tips for including calls to action, landing page links and cohesive messaging to increase your click-through rate from social media.
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6 Backstage Social Media Platforms Every Marketer Should Be Using

6 Backstage Social Media Platforms Every Marketer Should Be Using | Modern Marketer | Scoop.it
By now, most marketers understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. If you’re like [...]
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Ted Rubin Talks Twitter, Brands and Social Media Marketing

Ted Rubin Talks Twitter, Brands and Social Media Marketing | Modern Marketer | Scoop.it
Social media whiz Ted Rubin says online marketing is taking a turn towards the personal.
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5 Guidelines for Social-Media Posts That Hit the Mark

5 Guidelines for Social-Media Posts That Hit the Mark | Modern Marketer | Scoop.it
The is no formula for posts that go viral but you can resonate with your audience consistently.
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How to Effectively and Accurately Use Data to Inform Your Social Media

How to Effectively and Accurately Use Data to Inform Your Social Media | Modern Marketer | Scoop.it
Learn what social media data tells you and how you can adjust your perspective to get the most out of research, science, and best practices.
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Social Media Tactics Every Small Business Should Be Using

Social Media Tactics Every Small Business Should Be Using | Modern Marketer | Scoop.it
Blog post at Rebekah Radice : Social media marketing is no longer an option for today’s small business owner.

With as many as 90% of small businesses using social me[..]
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5 Simple Ways to Organically Grow Your Social Media Following

5 Simple Ways to Organically Grow Your Social Media Following | Modern Marketer | Scoop.it
Organically growing your social media following is no easy task, but I've got 4 proven tips to help you grow your social media following!
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How to Align Your Social Media Presence with Your Brand

How to Align Your Social Media Presence with Your Brand | Modern Marketer | Scoop.it
At its best, a firm’s social media presence should be a major component of its voice in the world. A platform by which your audience can relate with your brand, one-on-one. But to be at its best, a firm’s social media presence needs to be closely aligned with its brand. When social media and brand…
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A Day in the Life of a Successful Social-Media Strategy

A Day in the Life of a Successful Social-Media Strategy | Modern Marketer | Scoop.it
Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.
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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Modern Marketer | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it's important to look ahead to where social networking is going, and how we can get on [...]
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Surprising Social Media Statistics

Surprising Social Media Statistics | Modern Marketer | Scoop.it
There are 58 million tweets posted to Twitter every day! That is an average of 9,100 per second. Even with all these tweets, 222 mill...
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10 Surprising Things You Should Know About Social Media (Infographic)

10 Surprising Things You Should Know About Social Media (Infographic) | Modern Marketer | Scoop.it
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
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Mr Tozzo's curator insight, August 27, 5:50 AM

10 Surprising Things You Should Know About Social Media (Infographic)

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URL Shorteners: The Unsung Hero Of Social Media Marketing

URL Shorteners: The Unsung Hero Of Social Media Marketing | Modern Marketer | Scoop.it
A URL shortener is a social media manager's unsung hero. Learn about 3 popular URL shorteners and why you should use them.
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wanderingsalsero's curator insight, August 28, 5:34 AM

I thought this was an interesting subject.  I have not, up to this point, ever felt the need for URL shorteners but I know they do have their uses.  It's often for privacy too, isn't it?

 

I remembered reading somewhere, perhaps in something internet marketing related, that URL shorteners hurt your on-page SEO.  So, I goggled it and found this brief article on SEO MOZ that says it does but only just an itty-bitty bit.

 

http://moz.com/community/q/does-bitly-hurt-your-seo

 

(P.S. I do blogging gigs)

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5 Things You Need To Execute Your B2B Social Media Strategy

5 Things You Need To Execute Your B2B Social Media Strategy | Modern Marketer | Scoop.it
How to build your B2B social media strategy with a solid set of rails and a reliable enterprise social media deployment tool as your engine.
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Should Your Small Business Manage Social Media In-House?

Should Your Small Business Manage Social Media In-House? | Modern Marketer | Scoop.it
It’s time to face facts: every business needs a social media presence. Your customers and prospects expect to find you on some social media platform. What is more, they expect you to provide valuab…
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5 tips on tweeting images to increase your impact

5 tips on tweeting images to increase your impact | Modern Marketer | Scoop.it
Did you know that tweets with images are ninety-four percent more likely to be retweeted?

Then what are you waiting for?
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malek's curator insight, August 20, 7:07 AM

Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets.

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Using Social Media Queues to Manage Your Marketing Posts

Using Social Media Queues to Manage Your Marketing Posts | Modern Marketer | Scoop.it
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