Social customer service may be new and exciting, but it can still benefit greatly from existing practices and experience. From managing spikes to Last Agent Routing, there are lot of things social still has a lot to learn. Here are 10 Lessons for Social Customer Service - infographic.
The world’s first crypto coin which is dedicated to tipping on social media. Have you ever wanted to give a little “thank you” to all the people helping you on twitter? Or the fans following and retweeting your tweets?
Social media is evolving right before our eyes. The industry is quick paced and platforms rise and fall. Sometimes quickly and sometimes slowly. 2013 was an exciting year for social media but that year is now history as we move into the first quarter of 2014.
Social media has changed the way we promote services and conduct business today. However, one of the best ways of finding out the efficacy of social media marketing is by knowing when the social media followers are most active. This would help you in understanding the kind of people that find your website most appealing and engaging. For the purpose of executing successful social media marketing, you need to track how the data associated with your social media can help in improving your business.
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa I...
Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish […]
As the owner of a small business, you might think it is too hard for you get the word out about what you have to offer, but that’s not a solid excuse. You don’t need to throw in big bucks or use gimmicks to gain a market presence.
Measure. Monitor. Metrics. These are key words in social media today as they deliver powerful insights into your audience engagement. Let’s explore essential measurement tools that will boost your effectiveness.
The latest in a series of proofs of the power of social, LinkedIn has recently released a study with the important information that about 81% of small and medium businesses are using social media; of those that use social, about 94% are on platforms for marketing purposes. LinkedIn partnered with market research firm TNS for the study, which took information from 998 small and medium businesses in the United States and Canada. Not all of those surveyed were LinkedIn users.
Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure to the optimal audience. But fear not, marketers. You don’t have to go it alone — there are many tools available to build a successful promotion and distribution strategy.
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm.