As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.
For most marketers, social media and content marketing are underperforming despite the hype. Here's a clear-eyed looked at how social and content efforts have gone awry. (In part 2 of this article, to be published tomorrow, I'll provide the solutions.)
So you’re thinking of taking your social media strategy global? Expanding across territories is a major challenge for any social media strategy and, if you are to retain the essence of what makes your brand unique, it is something that you have to get right from the very start.
A survey conducted by Offerpop of more than 120 digital and social media marketers from medium and large-size brands revealed that social media has become a mission critical element for a successful holiday marketing campaign. Brand marketers are developing a strong social media strategy, leveraging user-generated content, and driving social commerce in an effort to drive influence customer purchase decisions.