Modern Marketer

f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.

So what’s the aim of creating digital content? Is it fundamentally doing the same job as it always has done or is there more to it?

With more than 400 million tweets being sent worldwide each day, merchants and brands are desperate to cut through the clutter.

Inbound marketing, social selling and marketing automation are a powerful trifecta for sales. Read to find out why.

Businesses have been trying to crack sentiment analysis and social reach metrics for years, but how close are they to turning social analytics into the gold mine it was always meant to be?

Once a business becomes successful in one country, it’s easy to expand to almost anywhere in the world.

Link tracking any links shared on social media is really useful to see where traffic is coming from. Check out a selection of tools that will show you how!

Successful communication is all about getting the right message in front of the right people at the right time.

It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing.

Inbound marketing relies on earning attention of your prospects by creating value for them on your website.

Is your company approaching marketing and sales the right way? Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales– but few companies have grasped how technology...

Do you park halfbaked ideas on your Facebook page Jump right in on breaking news events Talk about yourself too much STOP... and read this list first.

Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.

Check out three paid social ad tools that can dramatically expand visibility for your brand's content.

Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success.

All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the b...

If you provide value to your social media fans, they will purchase more from you and be more likely to spread the word about you.

Social media can be a valuable tool for startups as long as they have a plan of attack and well defined metrics to measure their performance.

Satisfied customers are valuable to a business for a number of reasons. Not only are happy customers more likely to shop with you again but they are far more likely to spread positive sentiment about their experience which will help to attract new customers to you.

This infographic breaks down some “blockades” we’ve seen by the biggest Houses in the social media realm. Social media winter is coming. Are you prepared?